Oct 19 — Mar 20

Senior digital design lead (Contractor)

Lush hired me to design a unified shopping platform with the vision to integrate all of their rich multichannel experience: giving a voice to the community, sharing immersive content and translating the offline shop experience to the online world. Starting with the later (MVP), I used a design thinking approach to uncover rhe top needs and biggest pains of the current users so we could prioritize the team very innovative ideas and make usefull choices and quick wins during the redesign proccess that gave a clearer direction to the user flows and wireframing of the primary journey.

Oct 16 — Sep 19

Senior Product Designer (Brand focus)

I’ve designed digital experiences (UI/UX) for brands such as Marc Jacobs, Hugo Boss, CoverGirl, Sally Hansen, Max Factor, Kodo, and Escada, leading design workshops with the stakeholders along the way aswell as the UI design proccess. Based on research insights and the common needs of these brands our team played a key role in building a component design system white label for beauty brands. Later I worked as a product designer on the innovation side of the company, designing digital products (UI/UX) and played a key role establishing branding processes for the company digital products.

March 16 — October 16 | Role: Freelancer digital designer (Contractor)

In Sainsburys I co-led the design experience of a digital application focused on reducing food waste in the kitchen - under the company’s mission "Waste less, Save more". I interpreted the new rebranding guidelines and research data to bring the UI to life. By decluttering user journeys and features we enabled an easier use of the app which became evident when sucessively observing an increase in user engagement and task completion during research sessions. I created a design system for this new app that further influenced the brand design system. With Nitro digital I participated in creating a design system for Bayer website and pitch decks.

Mar 14 — Jan 16

Role: Midweight designer / Radiotimes digital lead designer

I led the website redesign and brand refresh of the digital side of Radiotimes.com. This involved taking key stakeholders through an educative journey in digital transformation. I fully translated the UI/UX experience of the awarded Discover TV Ipad app into a successfully integrated renewed experience for both Android and IOS that had millions of users. In addition to this I was responsible for creating and maintaining Radiotimes first design library and component system.

2010 - 2013

Multidisciplinary designer

Key clients: Apple Education App, Glitter model management casting, Compal.

Graphic & digital design